Brand Resources
Logos, colors, and type.
Press, partners, and collaborators are welcome to use the assets below. Please follow the usage notes and reach out to hello@torreycastle.com with questions.
01
Logos
The primary marks. Pair the Halyard accent with TC Black on light backgrounds and TC White on dark backgrounds.
Single-color marks
02
Text mark
The full wordmark, set in the brand display face. Use sparingly and at sizes where every letter remains legible.
03
Logo alternatives
Color-shifted marks for accent, apparel, and subdued applications. The Coastal + Halyard combination is reserved for apparel and seasonal use only.
04
Usage
A few rules to keep the mark recognizable wherever it appears.
Do
- Preserve clear space equal to the height of the mark's opening on all sides.
- Use the SVG version whenever possible for crisp rendering at any size.
- Place the primary mark on Blanc de Blanc, TC White, or TC Black backgrounds.
Don't
- Distort, rotate, or recolor the mark outside of the approved palettes.
- Place the mark on busy imagery without sufficient contrast.
- Reproduce the mark below 24px tall in digital or 0.5" in print.
05
Brand colors
The full palette. Navy and Halyard anchor the system; Coastal and Signal accent it.
Navy
#4C5677
Blanc de Blanc
#E3E4E6
Alloy
#8F9399
Halyard
#D6AF8D
Coastal
#599CA8
Signal
#FF3B3F
06
Utility colors
Used for type, surfaces, and UI. Pair TC Black with TC White for clean contrast across the system.
TC Black
#2B2B2B
TC White
#FEFEFE
07
Typography
Geist carries body and UI; Omega Sans sets the brand voice in display moments.
Aa
Primary typeface
Geist
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Aa
Secondary typeface
Omega Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Need something else?
For high-resolution product imagery, lifestyle photography, or press inquiries, email hello@torreycastle.com.